Nurture Customer Engagement

Leveraging available data and applying advanced analytics are key to improving your business. IBM Consumer Goods solutions help you understand factors influencing the consumer, allowing you to nurture engagement with greater precision and deliver timely, relevant communications that drive increased revenue, brand loyalty and consumer advocacy.

Consumer Analytics

Social Media Insight

Social media analysis brings together a range of internal and external unstructured data aligned to products, geography, and business interests. Use this data to differentiate product portfolios, design new products, and make targeted promotion decisions to enhance customer experiences.

Predictive Customer Intelligence

Analyze all available consumer and market data to provide highly personalized, timely and relevant engagement at any touch point to increase revenue, lifetime value and brand loyalty. Combining decision management and real-time scoring allows you to have consistent, continuous and relevant consumer interactions.

Sales, Demand, and Operations

Sales and Promotion Analytics

Improve collaboration with retailers and optimize trade promotions to maximize sales and profitability. Integrate data from all sources to provide complete, timely and reliable consumer analytics for planning, analysis and execution.

Demand Insight

This retail analytics solution combines social, news, events and weather data with other external data sources for predictive insights. This solution enhances your understanding of critical demand management forces with pre-built functionality.

Planning Analytics

This financial planning solution provides self-service analytics to all business users through an innovative planning workspace. Receive consumer insights automatically from your data to help you stay responsive to changes and ahead of competitors.


4 steps to create effective marketing messaging

Consumer products companies need the ability to foster one-to-one engagement through more personalized communications and timely, relevant offers.

How to succeed at trade promotions

Learn about the need to apply advanced analytics across all phases of promotions planning, execution and performance measurement.

Ready for prime time?

Discover the new lessons this IBV study outlines on building the consumer products brand experience.

Consumer Products Roundup

Read the blogs on IBM's Big Data Hub to see the top trends and industry news from consumer products experts.

Differentiate Brand Experiences

Traditional analytics can tell you what happened and why. Advanced analytics help you understand what could happen and to choose the next best action.

Enhancing consumer products decision making

Learn how to plan, model and measure more effective trade promotions and optimize sales resources by leveraging all available data with advanced analytics to improve trade spend allocation and increase sales.

Customer success stories


Luxottica improves marketing effectiveness with a 360-degree view of their most profitable sales channel and their customers.


Harnessing detailed customer (consumer) insights enables Hershey’s Brazil to create more effective sales strategies and boost profitability.


McKesson’s First-of-a-Kind supply chain scenario-modeling solution optimizes the distribution network, inventory policies, supply flows and vehicle routes.