Maximize Audience Analysis

In the era of the connected consumer, audience value and growth is only sustainable by a differentiated audience experience. Audience analytics can help organizations continuously capture audience response from multiple sources so they can deliver the right content to the right person at the right time. Subsequently, each target audience has a different and unique experience, leading to increased revenues from consumers and advertisers, and overall viewer market share.

Audience-centered Solutions

Fan Insight for Sports and Venues

Fan Insight for Sports and Venues turns fan engagement into breakthrough revenue by providing a predictive analytics solution available on the cloud. It enables a 360-degree view of fans to help you enhance their experience and keep them loyal.

Audience Insight for Media and Entertainment

Audience Insight breaks down all audience data into relevant actionable insights for use in marketing and programming strategies. Know who is watching, on what device, and what motivates them to act. Use this data to enhance and personalize their experience.

Watson Analytics for Social Media

Watson Analytics for Social Media guides you through social network traffic and automatically creates data visualizations. Identify a topic and reveal interesting relationships and patterns. Easily take the pulse of your audience and gain greater visibility into a topic.

Weather Data Solutions

The Weather Company provides superior weather data that influences audience behavior. Leveraging this data requires the ability to create accurate, hyper-local weather content for audiences across every device.


Deriving Value from Analytics

Explore IDC's latest research on the media and entertainment industry to learn how to unlock the value of audience data, grow ad revenue and protect intellectual property.

Beginner or Expert? Take the Assessment

Find out how effective your organization is at using advanced analytics to drive excellence across your organization.

Top 10 Keys to Drive Profit

Explore the top 10 best practices for successfully implementing data analytics to understand audiences, drive profit, attract new viewers and increase viewer loyalty.

Sports Marketing: Success Strategies for the Digital Age

Learn how professional sports at all levels can harness cloud and analytics to improve revenues and enhance fan experience.

Media and Entertainment Latest Hits

Top trends and industry news from Media and Entertainment experts. Check out the blogs on IBM’s Big Data Hub.

Customer success stories

AMC Networks

Analyzing big data in seconds reveals never-before-seen capabilities, helping AMC win new viewers and advertisers.

Globo TV

Social analytics helped Globo dynamically adapt its broadcasts to fan's interests, boosting ratings.

Ottawa Senators

The Ottawa Senators professional hockey club turns fan engagement into breakthrough revenue.