Analytics transform how consumers communicate, research and shop for goods
and services. Pairing retail data analytics with social media insights
and other internal and external, structured and unstructured data can help
you find new and faster ways to optimize assortment, understand demand
and engage consumers in a smaller, always-on world.
Sales and Product Analytics
Knowing what has sold is one thing, getting insight on why it sold gives
a different perspective to buyers, merchants and product managers. By identifying
purchasing affinities, you can improve decision making related to merchandising.
Social Media Insight provides a robust retail solutions analysis to help
you leverage social insights and product reviews to make price, promotion,
and assortment decisions. This information can help you improve inventory
turnover and sales.
Demand Insight combines social, news, events and weather data with other
external data sources to give you in-depth information about demand for
products. This solution enhances your understanding of critical demand
forces with pre-built functionality.