What is master data management?

Master data management (MDM) provides a single view of critical entities typically stored and potentially duplicated in siloed applications - customers, suppliers, partners, products, materials, accounts, etc.

IBM's Master Data Management (MDM) solutions help achieve customer centric objectives and business results with a trusted, 360 degree view of your data.

MDM features

Trusted view of your customers

By incorporating unstructured and external data from diverse sources, build and manage a trusted view. Retain your most valuable customers using this accurate and timely information.

Gain confidence through big data

Get clean, consistent and timely information for big data projects, data warehousing, Hadoop and governance initiatives.

In the spotlight

IBM Master Data Management on Cloud

IBM Master Data Management on Cloud helps businesses gain a trusted view of data with the flexibility, speed and cost effectiveness of cloud deployment models and new high availability capabilities.


IBM InfoSphere Master Data Management

InfoSphere MDM manages master data for single or multiple domains including customers, suppliers, products, accounts and more.

IBM InfoSphere Master Data Management Collaborative Edition

IBM InfoSphere Master Data Management Collaborative Edition provides product information management and collaborative master data management (MDM) capabilities.

IBM InfoSphere MDM Reference Data Management Hub

Centrally manage and distribute reference data across the enterprise as a standard.

Related products

IBM InfoSphere Information Governance Catalog

Apply a standardized approach to discovering your IT assets and define a common business language.

Entity Analytics

Detect non-obvious relationships, resolve entities, and find threats and vulnerabilities that are hiding in your data.

IBM InfoSphere Information Server

Helps create and maintain trusted information to support strategic business initiatives including big data, point-of-impact analytics, master data management, and application consolidation and migration.

IBM InfoSphere Information Server for Data Quality

Turn data into trusted information by cleansing and customizing data in near real time. Monitor data quality in a unified environment with advanced data validation rules support.


IBM MDM Collaborative Edition

Streamline activities across users in the information lifecycle and enable companies to create a single, up-to-date repository of product and service information that can be used strategically throughout their organization.

Trusted data with IBM InfoSphere Master Data Management

Learn how IBM MDM provides a single, trusted view of critical business data to users and applications both on premise and on Cloud. Thereby helping reduce costs, minimize risk and improve decision-making.

Continuing the MDM journey

Move from a virtual (registry) architectural style to a physical (transactional) architectural style. Also add source systems and domains while solving new business problems.

Insights into master data management trends for your business

Watch Analyst Andy Hayler's spin on MDM and how adopting an MDM solution provides deeper insights into data and leads to better and more cost effective business processes.

Customer success

London Borough of Camden

London Borough of Camden is reinvesting in innovative social programs by getting a single trusted view of their citizens