Banking Solutions

The digital economy, empowered consumers, and the ever-expanding regulatory scrutiny puts enormous pressure on banks to regularly adopt newer business models to drive profitability. IBM banking solutions use cognitive capabilities alongside analytics to help banks evolve quickly and increase customer profitability, improve operational efficiency and manage risk more effectively.

Customer Analytics

IBM Customer Insight for Banking

IBM Customer Insight for Banking

Create personalized experiences for individual customers. Use analytics and cognitive computing to get insights from customer transactions, spending behaviors and life events.

IBM Banking Fraud Analytics Solutions

Fraud and Financial Crime Analytics

Detect and prevent fraud and financial crime before it happens, while investigating and mitigating the financial impact in the event it does occur.


Banking Resources Insights from IBM Banking Analytics

The Science of Customer Insight

Watch this webinar to learn new ways of analyzing today’s digitally connected customers--from dynamic segmentation to the use of advanced analytics with machine learning.

Banking in the age of the empowered consumer

Get ready to provide new, customer-focused banking experiences. Tailor the experience to your customers based on who they are to provide an extensive banking engagement.

IBM Behavior-based Customer Insight for Banking solution

Analyze existing data for improved customer insight and to better serve customers

What will it take to earn and keep your customers' business?

Today's customers expect more from their banks—personalized service, real-time solutions, and the ability to do business when and how it is most convenient for them. To meet these demands, you'll need the ability to deliver more value at every opportunity through more personalized and timely offers and interactions.

Customer success stories

IBM Banking Customers


Banco Bilbao Vizcaya Argentaria improves its online reputation with analytics that quickly respond to online feedback.

Global Fraud Study - Banking

Global Banking Fraud Study

Read these best practices to improve fraud detection and prevention capabilities in real time.

How Banking Customers Transfer Money

First Tennessee Bank

First Tennessee Bank uses business analytics to intelligently target campaigns, resulting in 3% greater response rates and near 20% decrease in marketing costs.

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