Banking Solutions
The digital economy, empowered consumers, and the ever-expanding regulatory scrutiny puts enormous pressure on banks to regularly adopt newer business models to drive profitability. IBM banking solutions use cognitive capabilities alongside analytics to help banks evolve quickly and increase customer profitability, improve operational efficiency and manage risk more effectively.
Customer Analytics
IBM Customer Insight for Banking
Create personalized experiences for individual customers. Use analytics and cognitive computing to get insights from customer transactions, spending behaviors and life events.
Webinar
The Science of Customer Insight
Speaker: Boxley Llewellyn, Vice President, Banking Analytics Solutions, IBM
Bank customers today demand the same personalized experience and level of engagement they receive from online retailers and new financial disrupters. For banks, customer insight can no longer be just about demographics and account balances.
Attend this webinar to learn new ways of analyzing today's digitally connected customers - from dynamic segmentation to the use of advanced analytics with machine learning. With these predictive tools, banks can provide a unique customer experience by crafting personalized offers, giving them choices and delivering timely advice and education.
Fraud and Financial Crime Analytics
Detect and prevent fraud and financial crime before it happens, while investigating and mitigating the financial impact in the event it does occur.
Resources
The Science of Customer Insight
Watch this webinar to learn new ways of analyzing today’s digitally connected customers--from dynamic segmentation to the use of advanced analytics with machine learning.
Banking in the age of the empowered consumer
Get ready to provide new, customer-focused banking experiences. Tailor the experience to your customers based on who they are to provide an extensive banking engagement.
IBM Behavior-based Customer Insight for Banking solution
Analyze existing data for improved customer insight and to better serve customers
What will it take to earn and keep your customers' business?
Today's customers expect more from their banks—personalized service, real-time solutions, and the ability to do business when and how it is most convenient for them. To meet these demands, you'll need the ability to deliver more value at every opportunity through more personalized and timely offers and interactions.
Customer success stories
BBVA
Banco Bilbao Vizcaya Argentaria improves its online reputation with analytics that quickly respond to online feedback.
Global Banking Fraud Study
Read these best practices to improve fraud detection and prevention capabilities in real time.
First Tennessee Bank
First Tennessee Bank uses business analytics to intelligently target campaigns, resulting in 3% greater response rates and near 20% decrease in marketing costs.