Why does a hybrid and fluid architecture increases the value of your data and analytics platform?
A data and analytics platform with a hybrid and fluid architecture can improve data performance for multiple use cases at cost-effective scale. As more data moves to the cloud while other information remains on premises, a hybrid and fluid architecture can help you add new and different data stores without changing queries.
Take advantage of build-once, deploy-anywhere simplicity with queries, reports and analytics that are data-store agnostic for increased flexibility and agility. IBM fully supports the management of all types of data, whether in relational databases, content repositories, Apache™ Hadoop®, NoSQL databases, R programming language or other environments.
Data management
Operational database management systems provide a single, powerful foundation for online transaction processing and analytics. These databases can increase your business agility, reduce your infrastructure cost and complexity, and improve the governance and security of your data.
The IBM approach helps you:
- Manage data across multiple workloads, with multiple deployment options
- Gain insight at the point of impact so you can take timely action
- Achieve scalability, performance and quality of service in a security-rich environment and at low cost per user
Hadoop
Manage large volumes and different types of data with open source Hadoop systems.
The IBM approach helps you:
- Tap into unmatched performance, simplicity and standards compliance to use all data, regardless of where it resides
- Visualize, filter and analyze large data sets into consumable, business-specific contexts
- Take advantage of the reliability and community support associated with an open source Hadoop platform that is compliant with ODPi guidelines
Data warehousing
A logical data warehouse helps you organize and exploit all your data assets, enabling analytics with speed and simplicity.
IBM can help you:
- Accelerate analytic performance and increase data and analytic capacity with data warehouse appliances
- Boost performance and lower costs with the latest in-memory, columnar technology
- Drive insight and enable exploration with support for new data types
- Speed deployment and increase your business agility with cloud services

Featured product
IBM BigInsights for Apache Hadoop
Develop analytics applications by using open source Apache® Hadoop® and BigInsights® APIs without having to manage the platform. The service is managed and scaled for you by the Big Data experts at IBM.
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