Insights are great, but getting to the right insights, and what you do with those insights, is what
matters. It’s not enough to just have "beautiful reports” and pretty visualizations. Your analytics
solution has to give you the confidence to make your plans, answer your questions, and surface
related insights from questions you didn’t even know you should ask. But why stop there?
Operationalize your insights back into your business processes. Monitor results with automated alerts,
deploy predictive models that score your data against intended outcomes or use decision optimization
that tells you, at the point of impact, just what to do.
This is IBM Analytics.
Dive deeper into business analytics
Governed data you can trust
Governed analytics on an enterprise platform you can trust and access from anywhere. Gain insights
based on advanced analytics and visualizations, with automated reporting beyond the limits
of desktop BI.
Mitigate risk, save time and increase the opportunity to grow your business by up to 617% ROI with
IBM Cognos Analytics. Monitor, explore and share insights from your data within and outside your
organization with complete confidence.
BlueHill Research explains how IBM Cognos Analytics and IBM Watson Analytics are closing the
gap between Data Discovery and Enterprise Governance to maximize the value of insightful
and predictive analytics for enterprise data.
Michigan State University Residential and Housing Services
In order to deliver a top-notch on-campus experience, MSU Residential and Hospitality Services
uses IBM Business Analytics to understand how students and guests use its facilities, helping
it fine-tune operations.