What is predictive analytics?

Predictive analytics brings together advanced analytics capabilities spanning ad-hoc statistical analysis, predictive modeling, data mining, text analytics, entity analytics, optimization, real-time scoring, machine learning and more.

IBM puts these capabilities into the hands of business users, data scientists, and developers.

predictive analytics feature 1

Deploy insights into business processes

Build and deploy predictive models directly into your business processes.

predictive analytics feature 2

Hands-on predictive analytics

Easy to use, powerful tools of all phases of analytical projects.

predictive analytics feature 3

Full breadth of analytics techniques

Use multi-faceted predictive analytics capabilities in a single solution.

predictive analytics feature 4

Embrace and extend open-source

Amplify the power of your analytics without losing control with R, Python and more.

How to use IBM Predictive Analytics

Predictive analytics resources


Take business intelligence into the future with predictive analytics

An e-book from TDWI explaining why it's important to go beyond traditional reporting with predictive analytics.


Ventana Research: Next-Generation Predictive Analytics

Learn about the best practices, needs and potential benefits of predictive analytics.


Get to know IBM SPSS Predictive Analytics

Learn how predictive analytics software helps organizations use data in their daily decision-making to improve outcomes.

Client success stories


XO Communications

Take control of customer satisfaction by using predictive analytics to embed a deeper understanding of customers into operations.

Watch overview

AMC Networks

Analyzing big data in seconds unlocks never-before-seen capabilities, helping to win new viewers and advertisers.

Read client story (138KB)

Roskilde Festival

Copenhagen Business School drives sustainability at Roskilde Festival using cloud data analytics.

Read client story (141KB)

Contact an IBM predictive analytics expert to learn more