Build additional value into your business solutions with Watson Analytics

Business doesn’t stop – your customers need timely answers, and they need to sort through a vast array of data to understand and pinpoint “why.” They may not know where to start. With Watson Analytics, they don’t have to know what they’re looking for. They can get beyond what they don’t know, finding trends, patterns, and business drivers they never thought of and capturing it in easy-to-understand dashboards. Your customers can save time on analysis – without tying up their data scientist, and find what could be the next big hit for their business, so they can get to the action faster, and get it done.

Smart data discovery and visualization makes your solution more essential to your clients

  • Start with data. Clients no longer need to compare spreadsheets. They can load their own data or connect to relational data from common data connectors like SurveyMonkey, Marketo, or EventBrite to spot trends and compare.
  • Discover hidden insights. Choose a recommended starting point —or type a question —and instantly get visualizations. Your clients can discover what they don’t know and then take action.
  • Find business drivers. Your clients can ask what drives a business outcome to create a target and quickly see its top influencers, to increase sales or address revenue concerns.
  • Display relevant findings. Clients can select custom templates you can drag and drop into and create a visual dashboard to tell their story and discover how to increase profits.
  • Uncover the “why” behind the “what.” Dashboarding and reporting with Cognos Analytics tells your clients what happened; Watson Analytics can tell them why.

Enhancing your solution with smart data discovery and visualization can work for clients in these strategic roles:

Business managers

Help your clients visualize relationships and patterns in their data, and discover the “why” behind what happened in their business so they can get to the action faster.

Analytics and data leaders

Watson Analytics can create smart, custom dashboards and visualizations, finding and capturing your clients’ relevant business insights for reporting to the organization, without tying up the data scientist.

IT leaders

Build a truly differentiated suite of SaaS products with machine learning and analytics capabilities that increase loyalty and revenue, and reduce costs.

Embedding Watson Analytics is a slam dunk for...

Grow your solution platform

Independent Software Vendors

Grow your solution platform by adding IBM business analytics features and capabilities.

Help your clients visualize managed service utilization or consumption trends.

Managed service providers

Help your clients visualize managed service utilization or consumption trends.

Enable clients to find answers about resources, infrastructure and issue prevention.

Cloud service providers

Enable clients to find answers about resources, infrastructure and issue prevention.

Provide deep insights about data to a wide variety of customers in different industries.

Data service providers

Provide deep insights about data to a wide variety of customers in different industries.

Accelerate delivery of valuable IoT data to clients.

Device solution and app providers

Accelerate delivery of valuable IoT data to clients.

DecisionEd empowers faster, better, and safer decision-making. And with the integration of the Watson Analytics engine, the platform just got a big upgrade.

—Mark Mason, Chief Architect, DecisionEd

Customer success story - BI Worldwide (BIW)

BI WORLDWIDE (BIW) integrated Watson Analytics into their customer offerings. Now their clients can easily extract actionable insights from data with cognitive-powered predictive and prescriptive capabilities. They can also use engagement, performance, and financial data to uncover key insights and enhance their clients' program strategies.

Watson Analytics is a wonderful tool for exploratory data science. It automatically searches data sets for correlations, revealing interesting patterns that might have gone unnoticed in the past. It's very quick and extremely easy to model data and detect correlations, which means that we can accelerate the development of new predictive models to identify which students are at risk of falling behind.

—Diane Findlay, Compass for Success

Become an IBM Business Partner

Discover the power of business analytics solutions from the industry leader to fuel creativity, so you can enable clients to find new opportunities, reveal answers hidden in their data, and act on the relevant insights.