What is master data management?

Master data management (MDM) provides a trusted view of critical entities typically stored and potentially duplicated in siloed applications - customers, suppliers, partners, products, materials, accounts, etc.

IBM's Master Data Management (MDM) solutions provide a simple and trusted view of your data. This helps achieve customer centric objectives and business results.

Learn how customers are using IBM Master Data Management solutions

master data management feature 1

Trusted view of your customers

By incorporating unstructured and external data from diverse sources, build and manage a trusted view. Retain your most valuable customers using this accurate and timely information.

master data management feature 2

Gain confidence through big data

Get clean, consistent and timely information for big data projects, data warehousing and Hadoop initiatives.

Master data management resources


Gartner Magic Quadrant

Gartner positions IBM as a leader in two Magic Quadrants for master data management – customer data solutions and product data solutions.


Trusted data with IBM InfoSphere Master Data Management

Learn how IBM MDM provides a single, trusted view of critical business data to users and applications both on premise and on Cloud. Thereby helping reduce costs, minimize risk and improve decision-making.


Continuing the MDM journey

Move from a virtual (registry) architectural style to a physical (transactional) architectural style. Also add source systems and domains while solving new business problems.

Client success stories



L'Oréal uses a federated master data repository for product information that helps it operate more efficiently.

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Moscow City Government

Moscow City Government streamlines processes and identifies fraudulent behavior through multi-relational registration solution.

Read client story (522KB)

BNP Paribas

BNP Paribas automatically adjusts product offers and fees based on customers' profiles and delivers customized services.

Read client story (191KB)

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