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1-800-FLOWERS uses data to put the right gifts in the right hands
A fast, intuitive shopping process helps keep consumers coming back for every occasion. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
AMC Networks uses data to deliver Zombies to the right audience
Learn how a cable TV networks company captures new viewers, predicts ratings and adds value for advertisers in a multi-channel world, using IBM Analytics solutions and tools.
Hershey's uses data to sweeten sales with advanced planning analytics
Harnessing detailed customer information has enabled Hershey's Brazil to make better decisions and create more-effective sales strategies, boosting profitability and sharpening the company's competitive edge.
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