Smarter Marketing with IBM Campaign

IBM Campaign enables sophisticated marketing teams to work smarter and to keep customers more engaged and loyal. Marketers use IBM Campaign to maximize revenue and engagement via personalized campaigns and offers. Increase results by segmenting the largest data sources and providing the right offers at the right time in the right channel. Boost ROI by optimizing performance and marketing spend. Deploy fully to the cloud or on premises. Use Marketing Software Director for environment and flowchart administration. Integrate with Marketing Operations for workflow approvals and Watson Campaign Automation for digital channel execution.
IBM Campaign

Improve customer engagement

Engage with your customers on personalized journeys across all digital and offline channels. Conduct 1:1 conversations with your customers using powerful segmentation across the largest databases.

Work smarter and faster

Leverage user experience enhancements to work smarter and quickly drive to insights. Marketing teams will save time, make better decisions, and boost customer engagement.

Maximize marketing results

Ensure all campaign environments and flowcharts are operating as you designed and expect - all of the time. Troubleshoot and audit with ease. Choose to deploy on premises or hosted in the cloud.

Key Capabilities

  • Sophisticated campaign management
  • Campaign measurement, reporting & interaction data analysis
  • Rapid campaign creation and reusable building blocks
  • Integration with Watson Campaign Automation
  • Easy-to-use flowchart interface
  • Marketing Software Director for powerful administration
  • Assistance to meet regulatory requirements
  • Measure marketing activities
  • Deployment flexibility
  • Rapid upgrades

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Sophisticated segmentation and omnichannel campaign execution
Sophisticated segmentation and omnichannel campaign execution
Workflow palette and multichannel execution
Workflow palette and multichannel execution
Marketing Software Director for optimal execution
Marketing Software Director for optimal execution
Easily monitor all flowcharts to ensure proper operation
Easily monitor all flowcharts to ensure proper operation
Beautiful UI to run campaign flowchart and environment health checks
Beautiful UI to run campaign flowchart and environment health checks
Campaign analysis and reporting
Campaign analysis and reporting

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