From Commodity to Competitive Advantage: Innovating with OpenTelemetry

Join us on June 12, 2025 | Time: 10 a.m. EST


As OpenTelemetry becomes the industry standard for instrumentation and telemetry data collection, observability is entering a new era—one where foundational setup is no longer the differentiator. But commoditization doesn’t mean stagnation. In fact, it opens the door for innovation.


In this follow-up to our popular March webinar (Five reasons why OpenTelemetry is changing the landscape of observability), we’ll explore how teams can move beyond basic implementation and turn OpenTelemetry into a competitive advantage. Learn how intelligent data collection, automated instrumentation, and flexible configuration are shaping the future of cloud-native observability. You’ll also see how IBM Instana builds on OpenTelemetry’s foundation to deliver AI-powered observability that’s cost-efficient, real-time, and ready for the complexity of today’s distributed systems.


Date: June 12, 2025

Time: 10 a.m. EST


Speakers:

  • Ciaran Darcy, Automation Customer Success Manager
  • Martin Fuentes, Group Product Manager
  • Paras Kampasi, Technical Product Manager

From Commodity to Competitive Advantage: Innovating with OpenTelemetry

Join us on June 12, 2025 | Time: 10 a.m. EST


As OpenTelemetry becomes the industry standard for instrumentation and telemetry data collection, observability is entering a new era—one where foundational setup is no longer the differentiator. But commoditization doesn’t mean stagnation. In fact, it opens the door for innovation.


In this follow-up to our popular March webinar (Five reasons why OpenTelemetry is changing the landscape of observability), we’ll explore how teams can move beyond basic implementation and turn OpenTelemetry into a competitive advantage. Learn how intelligent data collection, automated instrumentation, and flexible configuration are shaping the future of cloud-native observability. You’ll also see how IBM Instana builds on OpenTelemetry’s foundation to deliver AI-powered observability that’s cost-efficient, real-time, and ready for the complexity of today’s distributed systems.


Date: June 12, 2025

Time: 10 a.m. EST


Speakers:

  • Ciaran Darcy, Automation Customer Success Manager
  • Martin Fuentes, Group Product Manager
  • Paras Kampasi, Technical Product Manager
Register now
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