How can gen AI systems solve these persistent supply chain problems? To find out, the IBM IBV, in partnership with Oxford Economics, surveyed more than 2,000 global Chief Supply Chain Officers (CSCOs), operations executives, and automation executives from organizations that are currently implementing AI-enabled automation. We discovered that these leaders are focused on creating what we call “the intuitive supply chain”— agile, adaptive, and perpetually prepared, safeguarding brand reputation, customer satisfaction, and the bottom line. In this paper, we’ll lay out the steps organizations are taking to get there.

In part one, we’ll explore the role of AI assistants, which are quickly becoming less like chatbots and more like full-time employees. Part two explains how accelerating supply chain intelligence can help companies leverage real-time data faster and more effectively than ever before. And in part three, we’ll explore how gen AI-enabled digital twins, or virtual models, can help organizations improve their position in the competitive landscape, as well as in the eyes of customers. We conclude with an action guide that outlines how to plan, prioritize, and perform to make every move count.