As the pace of innovation continues to accelerate, companies are looking for a balance between launching at speed (“any thing”) and exceeding customer expectations (“the perfect thing”). But it’s actually about launching the minimum viable product (“good enough thing”) and then quickly obtaining feedback for continuous improvement.

Digital product engineering is how companies can bridge the digital divide.

Digital product engineering, which involves the use of advanced technologies and software development methodologies to create innovative digital products and services, has emerged as the next way for companies to scale with speed to market. By continuously experimenting with new technologies and iterating on their products, companies can quickly adapt to changing customer needs and preferences – while balancing the needs of the business.

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