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IBM, the Recording Academy, and the State of Salesforce

The Recording Academy asked IBM Consulting to design and implement a more personalized experience on Salesforce for its 22,000 members. For many companies, Salesforce solutions are underexploited, and growth opportunities abound for organizations that can realize the potential of this powerful platform.

In the State of Salesforce 2022-2023, IBM shares four key trends that are shaping how companies use Salesforce to drive competitive advantage. 

Download the report today to begin unlocking the full value of Salesforce in your organization.

The State of Salesforce 2022-23: Unlocking the Next Wave of Business Value

The Salesforce platform is still underexploited. Companies continue to invest in Salesforce at a rapid pace, yet many aren’t getting the full return on that investment. This year's report identifies four key trends that offer insights into how companies are unlocking the next wave of value with Salesforce:

1. Harmonize operations with cross-cloud

2. Thrive in a trust economy

3. Innovate smarter, not harder

4. Turn sustainability ambition into action

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