Digital is the entry-point to more consumer experiences than ever before, as 90% of all shopping journeys now begin online. Now that eCommerce has skyrocketed, retailers must continuously innovate to offer differentiated digital experiences. For omnichannel retailers, there’s a new set of expectations from the digital ordering journey that must be met.
This 2021 study from Incisiv with IBM details the biggest gaps and opportunities for retailers to improve their omnichannel experience across inventory visibility, frictionless fulfillment, cost and payments, and 360-degree service.
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