Shopper expectations are undergoing significant transformation with the rise of increasingly personalized, seamless digital shopping experiences. In new research from Morning Consult with IBM, explore the demands of the modern shopper and what retailers must do to make intelligent promises and thrive.
This guide to intelligent promising addresses:
• How inventory shortages and global supply chain challenges are impacting shopper concerns
• Why fulfillment options and inventory visibility might be the way to increase cart conversion for your target demographics
• What make-or-break reasons cause shoppers to purchase from retailers again or switch to alternatives
• How investing in AI-based supply chain tools could transform your sales
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