Platforms and Ecosystems: The Future of Media and Entertainment
In the dramatically transformed and hypercompetitive media industry, having great content is no longer enough. In order to survive in a digitized world, media companies will have to put business strategy, technology and data at the heart of operations to help them create compelling content, reach new audiences and build a sustainable future.
In this paper, we analyse the most important trends that are driving digital innovation in the broadcast and publishing industries and forecast how data platforms, cloud infrastructure and technology require a new operating model.
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