Big Data is growing at a rapid rate, fueled by the availability of semi-structured and unstructured data. According to Ventana Research, data lake solutions can capture the growing volume, velocity and variety of data to support the rapid growth of technologies such as artificial intelligence (AI), machine learning(ML), and the internet of things (IoT). Their study reveals customers are seeing success in managing big data with data lakes:
- 41% reported that they gained competitive advantage
- 37% noted lowered costs
- 36% saw better communication and knowledge sharing
- 35% enjoyed improved customer experiences
- 33% believed it helped them respond better to opportunities and threats
- 28% even revealed an increase in sales
View the Ventana Research video to understand why adoption of data lakes are rapidly growing, the importance of the cloud, use cases uniting the data warehouse and data lake, and lessons learned to improve data lake implementation and use.