Part of any successful targeted marketing campaign is identifying those customers most likely to respond, so that you can focus your efforts where they will bear fruit.
Your data can lead the way and help you zero in on the right target audience.
Watson Studio Desktop’s drag-and-drop, visual modeling tools make this process easy.
It this tutorial, you’ll find all you need to effectively segment your customers and predict response to your campaign:
- A sample SPSS Modeler flow
- Source data
- Walk through of the model building process
Access these solutions now.