Part of any successful marketing campaign is identifying the customers most likely to respond, and then targeting your marketing efforts towards them. With Watson Studio Desktop’s drag-and-drop visual modeling tools, you can leverage your data in discovering who your target audience is and how best to reach them.
This step-by-step tutorial will teach you how to segment your customers and predict the response to your marketing campaign, using a retail marketing planning example.
Here is what you will receive:
- A sample SPSS Modeler flow
- Source data
- A detailed walk through of the model building process
Learn how to segment your audience for maximum results.