Did you know:
57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact.
71% indicated traceability is very important and are willing to pay a premium for brands that provide it.
71% of consumers shop in "micro-moments."
Driven by successive waves of disruptive technology over the past 5 years, consumers are in the process of being “re-wired” and are changing long-held norms with regard to shopping and buying, ownership and consumption, and preferences toward stores and brands.
The 2020 Global Consumer Study explores how these revolutionary changes are manifesting themselves among consumers in key markets around the world.