Supporting an omnichannel fulfillment program is a priority in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their desired state.
This Forrester report reveals why capabilities need to change, why customers are demanding more, and target areas for improvement. Communicating these gaps is challenging, and this assessment will help eCommerce professionals explain where their company stands so the executive team can guide the strategic plan to the next level.
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*This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.