Injecting artificial intelligence (AI) into business can transform customer experience (CX) through predicting customer behaviors with better context and deeper insight.
The use of AI has advanced to a point where disruptive technologies can help transform the customer experience, target and personalize offers, and differentiate against the competition. You now have a better accuracy in predicting how your customers behave in varying segments and can prescribe the next actions and targeted offers.
Read the report Optimize customer experience metrics with 12 AI-enabled use cases. This report is based on "The AI Revolution in CX Measurement" by Forrester Research. Start reading and applying these findings to transform your customer experience.