"According to the 2017 Global CMO Study, one of the top priorities for CMOs is to increase their investment in marketing operations functions, especially in measurement and analytics. Some of the current challenges marketing operations leaders have are to understand who their customers really are, effectively target specific customer segments for marketing campaigns and reduce their over reliance on their IT departments to consolidate and clean the customer data which resides in multiple systems.
Join us for this webcast to learn how IBM addresses these challenges and reduces the cost of merging data while building a 360 view of customer data. Watch a live demo of MDM Express, which users can easily install with minimal IT dependency, and de-duplicates and consolidates customer data from multiple sources within minutes. Also get a preview of it’s capabilities including an intuitive UI to manage customer data, machine learning-assisted capabilities to speed up the import process, rules-based segmentation and embedded consent management to support your GDPR readiness. These capabilities allow business users to consolidate their customer data and drive insights from it.
So, come join our experts to experience this webinar and learn how:
- Improve the ROI of your marketing campaigns while targeting specific customer segments.
- Reduce duplicate emails and mailings to your customers and
- Reduce dependence on IT when it comes to managing your customer data"