The complexity in B2B commerce is greater than ever before. Managing your customer expectations and behavior requires monitoring and identifying changes in the way modern business buyers prefer to purchase products and services.
When asked in a recent Aberdeen Group survey to rank their biggest challenges, B2B firms placed managing customer expectations at the top. The highest response at 47% indicated, “customers are increasingly using digital channels; we need to be there.”
Read what you can gain by following the new rules for customer-centricity and transforming their digital experience:
- Regularly monitor the company website and ensure its up
- Integrate marketing activities with online store content
- Align inventory management activities with customer interactions
- Establish an omnichannel program
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