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Gartner Magic Quadrant for Multichannel Campaign Management

Evaluating the 2017 MCCM marketplace

Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.

According to Gartner, leaders in this Magic Quadrant consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.

Fill out the form to read the analyst report now.

Gartner Magic Quadrant for Multichannel Campaign Management

Evaluating the 2017 MCCM marketplace

Read this report to learn how Gartner positions 22 multichannel campaign management (MCCM) vendors, and designates IBM a leader in the category.

According to Gartner, leaders in this Magic Quadrant consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.

Fill out the form to read the analyst report now.

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