Are retailers and suppliers really taking full advantage of data and analytics in demand forecasting?
In July 2018, IBM commissioned Forrester Consulting to conduct a study about demand and assortment planning challenges and predictive analytics opportunities.
The research study reveals key insights about:
- what data retailers and brands use and how, in predicting and addressing local demand.
- which techniques they adopt for assortment planning and forecasting.
- what is the real potential of data analytics to improve the financial and customer satisfaction KPIs.