The emergence of generative AI demands a reimagining of data strategies. Organizations must harness enhanced tools to deliver contextual, quality, protected, and secured data to fuel AI-driven innovation.

This IDC whitepaper spotlights the AI trends reshaping the data management landscape and how forward-thinking organizations can ensure data readiness for enterprise AI. Gain actionable insights on how to invest in AI technology for data and preparing data for AI. Discover why AI-powered data intelligence and data integration are critical to drive structured and unstructured data preparedness and accelerate AI outcomes.