Elevate the customer experience at every stage of their journey

Watson Customer Engagement offerings deliver a broad range of capabilities for commerce, marketing and supply chain activities. Each offering is designed to complement the skills of forward-thinking professionals like you. To enhance your expertise. To empower you to make better, more informed decisions. And help you take action confidently as you drive your organization's growth and deliver rapid innovation.

IBM brings Watson to the professional

THINK Marketing is your one-stop site for the latest trends, best practices and use cases.