Welcome to Watson Commerce

Customers who buy your products or services are expecting more—of everything, all the time. How can you keep up? Watson illuminates deeper insights to help you truly understand customers. So you can gain more new ones, retain current ones and turn them all into advocates for your brand.

Explore other solutions from IBM Cognitive Engagement

Watson brings new understanding to commerce

When you know your customers better, you can deliver relevant, personalized messages across all channels. With Watson, your team gets the added benefit of continuous cognitive learning. So your brand grows right along with your customers' expectations.


Digital commerce

Deliver seamless and consistent omni-channel shopping experiences, including mobile, social and in-store.  Engage your customers with immersive brand experiences through contextually relevant content, marketing and promotions, while extending your brand across customer touch points.


Fulfillment

Deliver the perfect order every time with intelligent fulfillment. By streamlining the order management process, using a single view of orders and inventory across the entire fulfillment network, customers can order and receive from any channel, get a committed fulfillment promise and track the order status.


Store

Deliver a unique brand experience that makes buying easier and simplifies the selling of products and services from quote to cash. Enable sellers to engage customers with the best experience, order the right products and streamline the checkout or payment process.

Discover the cognitive capabilities of Watson Commerce

What if you knew exactly where customers encounter problems with their online experiences?

Discover the cognitive capabilities of Watson Commerce

Can your online store automatically organize how products are presented to customers?

Discover the cognitive capabilities of Watson Commerce

Can your online store tell you when something’s wrong? Does it have the ability to understand, reason and learn?

Discover the cognitive capabilities of Watson Commerce

Can your system identify the most efficient AND profitable way to fulfill every order?

Discover the cognitive capabilities of Watson Commerce

What if you could boost sales for a new product with inspirational content, delivered in just a few clicks?

Built with Watson

YOOX Net-a-Porter

Learn how this group is shaping a best-in-class luxury shopping experience to encourage customer loyalty.

The more relevant your message is, the more likely you are to inspire your customers to make a purchase.

— Martin Squires, Head of Customer Insight, Boots UK

Big ideas for better marketing

The THINK Marketing site features tips, ideas and best practices to fuel your success. Discover fresh thinking from the world’s greatest marketing minds.

Get extra value from marketing solutions

IBM Business Partners deliver targeted expertise to expand and magnify the power of Watson Marketing solutions and accelerate results.

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