This section includes the latest reports based on IBM research and activities, and our latest thinking on the 3-D Internet revolution. You will find analyses from the IBM Institute for Business Value, executive technical reports, and more.
On Oct 21-23rd over 150 people attended the IBM Academy of Technology (AoT) Conference on Virtual Worlds, held in entirely in the virtual world of Second Life -- running behind IBM’s firewall. This report provides a summary of this first-of-a-kind event.
Click on this link to see a presentation file with pictures from the event.
From the Firepit to the Forbidden City (3.58MB)
An outsider's look at the evolution of the IBM Virtual Universe Community (VUC). The VUC has been helping to legitimize the use of virtual environments within IBM through its broad range of activites, using a variety of virtual world platforms. In the paper, the author provides a historical and future perspective of the community- where they have been, and where they are going.
Value 2.0: Eight new rules for creating and capturing value from innovative technologies
This paper describes how businesses are improving performance and creating value by applying eight new rules in using the emerging technologies of Web 2.0, social computing, service oriented architecture, 3-D Internet and virtual worlds.
Driving business value with 3-D Virtual Datacenters (89.4KB)
The Driving business value with 3-D Virtual Datacenters case study provides an overview of the IBM 3-D Datacenter offering for customers. With the availability of increased workstation CPU and video and graphics capability, IBM has made 3-D Datacenters a reality.
Leadership in a distributed world: Lessons from online gaming
Globalization is placing new demands on today's corporate leaders. As organizations continue to expand and operate in a more virtual environment, executives are being asked to provide guidance and direction to teams working across time zones and distances. In addition, the competitive environment is requiring leaders to make sense of increasingly disparate sources of information and make decisions more rapidly. In this changing environment, where can organizations turn to see the future of leadership? How can they determine the skills and tools that leaders will need to be successful? We believe that online gaming provides a window into the future of organizations and the leadership capabilities necessary to guide enterprises to success.
How immersive technology can revitalize the shopping experience
Taking customers inside your brand
Factors like price and service help attract customers, but to truly stand out from the competition, retailers need to create customer advocates who, when they're ready to make a purchase, think first about the retailer's store brand rather than a list of product brands.
Navigating the media divide: Innovating and Enabling New Business Models
A new media world has arrived. Pioneered by teens and gadget-savvy professionals, it has quickly spread into virtually every consumer segment, and started to encroach on traditional media. The number of unique visitors to MySpace.com has now surpassed the 50 million mark - something akin to the number of U.S. households that tune into the Super Bowl. Every day, consumers around the world watch about 100 million videos on YouTube - putting that number in context, the top 15 British primetime television shows combined attract about 100 million viewers, as do the top 4 U.S. shows.
To examine the inherent tension between new and traditional media and explore future industry scenarios, we conducted a comprehensive study that included interviews with leaders of media companies and an in-depth analysis of the factors that are shaping the industry outlook.
Who's in charge here? In the world of digital convergence it's the end user
For decades, the consumer has been the beneficiary of many technologies originally vetted in the enterprise marketplace. But the tide has turned. In to-day's emerging world of digital convergence, the consumer marketplace often serves as the proving ground for innovations that eventually end up in the workplace. We believe that it is now individuals - not businesses -that ulti-mately determine which innovations succeed.
Dogear Nation: Listen to a series of podcast and access 3-D content blogs