Keep your resolution with Watson and Under Armour.

So you ditched your get-fit plan? Don’t worry.
Watson doesn’t judge; it learns.

Enter the cognitive era

Find out what happens when digital intelligence
meets digital business

Expand the boundaries of decision making

Think of cognitive computers as your decision support system

May your home light up to greet you

In a cognitive world, buildings learn from us and adapt to suit our needs

Cognitive apps, built by Watson

Our developer cloud is filled with code and docs

Explore online product trials