Uncovering causal relationships in business metrics

A business tracks various key performance indicators that describe the financial state of the business over time, and they also track a number of metrics that they can control. They are interested in using temporal causal modeling to uncover causal relationships between the controllable metrics and the key performance indicators. They would also like to know about any causal relationships among the key performance indicators.

The data file tcm_kpi.sav contains weekly data on the key performance indicators and the controllable metrics. Data for the key performance indicators is stored in fields with the prefix KPI. Data for the controllable metrics is stored in fields with the prefix Lever. For more information, see the topic Sample Files.

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