Electronics sales and service from IBM and SAP

Executive summary

The goal - With customer loyalty comes a competitive advantage

Electronics consumers are a fiercely loyal group. But they want to be treated with respect and look for value in their brand relationship. The electronics sales and service solution from IBM and SAP can help you enhance that relationship. Our solution uses Web-enabled customer relationship management (CRM) methods that can help you lower costs, improve long-term customer loyalty and increase margins.


The advantage - Shape customer demand

The electronics sales and service solution can help you transform your marketing, sales and service business processes with improved customer relationship management capabilities. The solution can include:

The benefits - Know your customers. Know your market.

The electronics sales and service solution from IBM and SAP can enable your company to improve customer loyalty, which can help increase revenue. Our solution is designed to help:

Business view

The goal - Connect to your customer

Are you looking to improve customer loyalty and increase sales for your electronics business? The electronics sales and service solution from IBM and SAP employs Web-enabled customer relationship management (CRM) methods to gather and analyze customer information—for insight that can help your company improve long-term loyalty.


The advantage - IBM knows relationships

With our team of SAP specialists and electronics industry experts, IBM has helped electronics companies implement successful CRM solutions.

The benefits - Transform the conversation

The electronics sales and service solution from IBM and SAP can empower your electronics business to manage the breadth of your customer relationships—spanning sales, service, customer contact, customer insight and analytics. Our solution can help improve customer loyalty and satisfaction while reducing the costs associated with marketing, sales and customer service. We can help you:

The approach - A real-world transformation

A well-known electronics company needed a solution to:

Using the electronics sales and service solution, the company received the following benefits.

The financial advantage - Don't forget the bottom line

The electronics sales and service solution from IBM and SAP can help your electronics business improve ROI with a potential increase in:

Our solution can help reduce:

In fact, IBM has implemented SAP for its own internal operations, resulting in a total cost of ownership reduction of almost US$11B.

Technical details

The issues - Integration and transformation

With data scattered across multiple silos and platforms, it might seem like there is no easy way to integrate these systems efficiently. Electronics sales and service solution from IBM and SAP can integrate disparate systems to help keep costs down. Our solution works with your extended enterprise, helping you to meet the demands for fast, accurate data.


The benchmark - Leaders who play well together

The electronics sales and service solution from IBM and SAP uses proven and award-winning technology.

The components - An end-to-end, flexible and scalable solution

The electronics sales and service solution from IBM and SAP can help your IT department integrate disparate systems and reduce costs using tools, such as:

Our solution features:

The implementation - Transformation in action

A well-known electronics company needed to provide accurate data quickly and easily to employees in order to improve customer service. The company used the electronics sales and service solution from IBM, which included the following tools.

Using our solution, the company realized the following benefits.

The cost of ownership - Enabling CRM without compromise

The electronics sales and service solution can help you build a cost-effective IT infrastructure for your electronics business. Our solution is designed to:

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Questions? Contact an IBM-SAP specialist.

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