Solutions for consumer products


Collaborate with retailers. Focus on consumers. Drive growth.

Do you have efficient relationships with your retailers? Can you respond to changing customer needs, on demand? How effective is your growth strategy? Today's environment demands a laser focus on your customers and consumers. IBM and SAP deliver focused solutions to enable and support; a consumer driven supply chain, so you can respond quickly to consumer, market and competitor changes; trade promotion management to drive and evaluate product and program performance success; and new product development and introduction so you can develop products faster, and help shorten time to first revenue.

IBM and SAP solutions for consumer products

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IBM SAP International Competence Center

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SAP Pinnacle Awards 2014

IBM Wins Two SAP Pinnacle Awards in 2014

IBM won convincingly in two categories – gVAR Partner of the Year, and Quality Partner of the Year – in the ‘Run Further’ and ‘Run Clever’ tracks.