Companies are awash with ever-growing amounts of data, amassing terabytes—even petabytes—of information. The data are coming in many forms - text, sensor data, audio, video, click streams, log files and more. Traditional technologies can handle structured data (text, sensor data, log files, etc.), but miss potential insights found when analyzing structured and unstructured data types together.

Big data is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach. Big data uses state of the art technologies including patented advanced analytics to glean insights from data as it streams into your enterprise in order to maximize its value.

IBM is unique in having developed an enterprise class big data platform that allows you to address the full spectrum of big data business challenges. The platform blends traditional technologies that are well suited for structured, repeatable tasks together with complementary new technologies that address speed and flexibility and are ideal for adhoc data exploration, discovery and unstructured analysis.

For more information on IBM’s big data solutions and how they can benefit your business, please visit ibm.com/bigdata

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Oracle OpenWorld 2014, September 28 - October 2, 2014, San Francisco, CA

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