Executive summary
The goal - Personalize your marketing campaigns
Customers are demanding higher-quality service and expect to get it every time. Is your company ready to handle the volume and speed of these requests? With the IBM and Siebel campaign management solution, you can organize, personalize, and automate your whole marketing campaign process.
The advantage - Keep the competitive edge
The IBM and Siebel campaign management solution helps your business lower costs, shorten campaign planning and development cycles, and increase responses and revenue while building and enhancing customer relationships.
IBM supports the solution with innovative technology and customer relationship management services that help clients integrate their sales, marketing and customer service functions and improve sales performance across all channels. IBM has experience in:
- Rolling out customized solutions
- Integrating with existing systems
- Using proven, industry-standard infrastructure
- Providing a solid industry reputation
IBM and Oracle unite the recognized market leader in CRM with the largest Oracle integrator and implementer worldwide. Together, we offer companies new opportunities to do CRM right. IBM and Siebel have helped over 1,000 customers achieve a return on their investment. IBM employs more than 3,000 Siebel consultants globally with an average of 7+ years of product experience and 10+ years of industry experience.
The combination of IBM services and technology expertise and Siebel Enterprise Marketing Suite enables you to leverage customer information from multiple sources throughout your organization. You get a customized, high-performance campaign management solution that can help you identify and retain customers, while also driving profitable company growth.
The benefits - Gain and keep customers
The strategic relationship between IBM and Siebel provides a powerful combination of leadership in CRM solutions and best-in-class, customer-focused applications.
Together, Siebel Enterprise Marketing Suite and IBM world-class technology and services expertise provide a complete campaign management solution. This solution allows you to:
- Identify and retain valuable customers
- Flawlessly execute permission-based multichannel campaigns
- Engage customers in realtime across any channel
- Leverage lower-cost Web channels to acquire new customers and build loyalty
- Increase revenues and grow customer lifetime value with more intelligent cross-selling and up-selling
- Execute high-quality, event-based marketing programs
The ROI - Better return on your investment
Knowing your customer's habits and preferences is crucial to stay competitive in today's market. With the IBM and Siebel campaign management solution, you will be able to target your customers and offer them the services and personalization they are looking for.
Our solution can help you:
- Increase customer retention, loyalty, revenue and profit
- Achieve a significant, broad-based and rapid return on investment
- Reduce cost and risk
- Deploy application rapidly
Business view
The goal - Personalize your marketing campaigns
Customers are demanding higher-quality service and expect to get it every time. Is your company ready to handle the volume and speed of these requests? With the IBM and Siebel campaign management solution, you can organize, personalize, and automate your whole marketing campaign process.
The advantage - Keep the competitive edge
The IBM and Siebel campaign management solution helps your business lower costs, shorten campaign planning and development cycles, and increase responses and revenue while building and enhancing customer relationships.
IBM supports the solution with innovative technology and customer relationship management services that help clients integrate their sales, marketing and customer service functions and improve sales performance across all channels. IBM has experience in:
- Rolling out customized solutions
- Integrating with existing systems
- Using proven, industry-standard infrastructure
- Providing a solid industry reputation
IBM has helped over 1,000 customers achieve a return on their investment with their Siebel implementation, and employs more than 3,000 Siebel consultants globally with an average of 7+ years of product experience and 10+ years of industry experience
The combination of IBM technology and services and Siebel Enterprise Marketing Suite enables you to leverage customer information from multiple sources throughout your organization. You get a customized, high-performance campaign management solution that can help you identify and retain customers, while also driving profitable company growth.
The benefits - Gain and keep customers
The IBM and Siebel campaign management solution provides a powerful combination of expertise: a leading innovator in systems and storage technology, middleware and business services with a leading CRM application provider.
Siebel Campaign Management provides integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise. Marketers can easily create and automate rich multistage, recurring, and event-triggered campaigns that include different offers, approaches, and channels.
When combined with IBM industry-leading technology, you can:
- Identify and retain valuable customers
- Optimize targeting and improve response rates with robust segmentation capabilities
- Flawlessly execute permission-based multichannel campaigns
- Engage customers using real-time intelligence through the contact center and web
- Improve conversion rates through integrated responses capture and automated lead assignment
- Leverage lower-cost Web channels to acquire new customers and build loyalty
- Increase revenues and grow customer lifetime value with more intelligent cross-selling and up-selling
- Execute high-quality, event-based marketing programs
The approach - Take your marketing campaigns to the next level
With the IBM and Siebel campaign management solution, you can take your marketing campaigns to the next level with automated, targeted, and personalized contact through multiple channels.
Our solution can help you:
- Align campaigns with appropriate target audiences
- Execute highly personalized marketing strategies
- Utilize preferred channels of communication
- Measure, monitor and refine campaign performance
The financial advantage - Increase your bottom line
Knowing your customers' habits and preferences is crucial to stay competitive in today's market. With the IBM and Siebel campaign management solution, you will be able to target your customers and offer them the services and personalization they are looking for.
Our solution is designed to help you:
- Increase customer retention, loyalty, revenue and profit
- Achieve a significant, broad-based and rapid return on investment
- Reduce cost and risk
- Deploy application rapidly
Technical details
The issues - Maximize your IT assets
The IBM and Siebel campaign management solution enables you to leverage your customer information from multiple sources and automate your company's marketing campaigns. It puts information technology to work to help increase revenue while maximizing your IT assets.
The benchmark - Integration and expertise
With the IBM and Siebel campaign management solution, you get a powerful combination of technology and applications that help automate your campaign process and improve your bottom line.
In addition, IBM offers:
- Rapid application deployment
- Solid technical support and consulting
- The depth and breadth of skills required from strategy to creative to system integration, as well as industry skills
- The ability to reuse components from previous engagements to move faster
- Immense research capabilities
- Extensive references
Our solutions are dynamic and scalable -- we can adapt to changing standards and grow alongside your business.
The components - End-to-end solution
The IBM and Siebel campaign management solution includes scalable, automated, end-to-end applications designed to:
- Identify and retain valuable customers
- Optimize targeting and improve response rates with robust segmentation capabilities
- Flawlessly execute permission-based multichannel campaigns
- Engage customers using real-time intelligence through the contact center and web
- Improve conversion rates through integrated responses capture and automated lead assignment
Siebel CRM applications are optimized for use with the IBM suite of services, hardware, software and middleware, including:
- DB2®
- IBM Systems, including IBM Power Systems, System x and System z
- WebSphere™ middleware, including WebSphere Application Server and MQSeries
- Consulting and systems integration for on-premise, hybrid and OnDemand environments
IBM can work alongside your technical personnel to help you develop a solution that fits your needs. Training can also be provided, as needed.
The implementation - Industry experience
IBM has built the world's largest Siebel practice, helping customers achieve a return on investment in more than 1,000 engagements on every continent and within every industry. IBM has utilized its experiences with Siebel to develop the IBM Solution Workbench for Oracle, a toolset that provides you with a sound methodology and clear plan to implement your campaign management solution quickly and with little disruption to your business.
Whatever your industry, IBM has the experience to help you effectively leverage your current customer base. We can help you meet your challenges with IBM and Siebel campaign management solutions.
The cost of ownership - Solid, industry-proven experience
Knowing your customers' habits and preferences is crucial to stay competitive in today's market. The IBM and Siebel campaign management solution is designed to give you:
- Easily integrated hardware and software applications
- Automated processes to improve efficiency
- Reduced cost and risk
- Rapid application deployment
Also, our solutions are standards-based and scalable to grow with you.
