There used to be only a few essential customer touch points: face-to-face through the sales force, the call center, and retail or remote locations. Now there are literally thousands of customer touch points across a company’s brands, products, services and channels -- from retail locations to digital storefronts, email to mobile connections, call centers to sales channels. The proliferation of channels makes it more difficult to listen and engage with each customer, much less apply what you discover to evolve your brands, services, products and marketing campaigns.
IBM and Oracle can help you identify the best way to use Oracle’s Customer Relationship Management (CRM) technology to redefine the way you interact with your customers, increase trust and improve the customer experience.
- The CRM On Demand, or software as a service (SaaS), solution from Oracle and IBM can help rapidly transform and enhance your CRM capabilities. Our solution offers enterprise-ready capabilities with lower implementation costs and faster time-to-benefit than traditional on-premise solutions in areas such as campaign management, sales force automation and service management.
- For end-to-end CRM transformation programs that encompass relatively complex and differentiating capabilities such as marketing analytics, pricing, quoting, ordering and workforce management, a traditional on-premise Siebel CRM platform from Oracle and IBM can be the smarter solution.
IBM is a leading provider of CRM solutions and by teaming with Oracle we offer an unparalleled set of solutions that enable information-driven sales, service and marketing for your business. We select and deploy the solution or combination of solutions that is right for your marketing, sales, service and support needs, allowing you to:
- Gather feedback from your customers and others who are commenting on their experiences with your company and your competitors through a variety of channels, including blogs, internet forums and other social media outlets, as well as more traditional channels.
- Analyze these interactions using tools that can help you make sense of the plethora of information and data that is available, so you have the information you need to make decisions about strategies and campaigns.
- Engage your customers to learn more, reinventing your interactions by using each channel more effectively and encouraging more feedback and response from customers.
- Evolve your business by making changes based on the interactions you have with your customers—using the information you’ve learned and analyzed to give your customers what they want and need.
IBM and Oracle solutions
Campaign management from IBM and Siebel
Is your business ready to handle the increasing traffic volume and long-term growth expected within the travel industry, while at the same time reducing costs and maximizing revenue? With online, automated, end-to-end campaign management from IBM and Siebel, your company won't be left behind.
Customer loyalty from IBM and Siebel
Recognize each customer's lifetime value—and tailor services and promotions accordingly. IBM and Siebel can help you determine the best timing and channels for communications. Anticipate a customers' emotional response to campaigns. Improve loyalty strategies to build a profitable, long-lasting bond with customers.
Customer relationship management from IBM and Oracle
Achieve higher profits by better understanding your customers to improve service—quickly and at a lower cost. Today, smarter companies are pursuing and realizing this vision with the CRM On Demand, or software as a service (SaaS), solution from Oracle and IBM.
Customer self-service for insurance from IBM and Siebel
Can you turn insurance service interactions into revenue-generating opportunities? Deliver faster, more personalized service over less expensive channels of communication? Offer a Web-based service solution that increases customer satisfaction while lowering the cost of providing service? Can you compete if you don't?
IBM Integrated Case Management Solution with Siebel
Increasing citizen expectations and diminishing public budgets are driving modernization at social services and social security agencies worldwide. The IBM Integrated Case Management Solution with Siebel provides full-lifecycle case management for social services and social security organizations.
IBM life sciences solution with Siebel Pharma OnDemand
Your business is about making a difference in the lives of patients while carrying on your responsibilities to shareholders. This means getting the best products to patients at the right time and in the right way ...communicating to physicians in the most effective manner ...
Insurance contact center solution from IBM and Siebel
Can your insurance company compete effectively in a market where customers use the Web to become better informed? Companies that integrate sales and service data for better customer focus gain the competitive edge. We can help you coordinate customer touch points across multiple channels and sales entities.
Sales force automation from IBM and Siebel
IBM and Siebel sales force automation helps organize and consolidate data, provide relevant customer information throughout all levels of your organization, while also empowering your sales team with tools to better utilize their time, increase their productivity and ultimately become more effective closers.
Siebel business analytics from IBM
When the world's business intelligence leader pairs with the market's premier business analytics software provider, your business wins. Together, IBM and Siebel offer solutions to develop accurate and insightful information that, in turn, can help you respond with improved speed and relevance to your customers.
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Questions? Contact an IBM-Oracle specialist.