Solutions for consumer products

Reduce inefficiencies. Enhance customer service
Expanding product portfolios. Complex distribution channels with unique service requirements. Strict, new regulations on traceability and reporting. The consumer products industry is facing unprecedented consumer diversity, market polarization and dominant mega-retailers. This has led to a world of extremes where to win big, you have to think big.

IBM technology and services, combined with Oracle's leading applications, enable us to offer comprehensive, industry-leading solutions. In fact, 40 of the top 80 consumer products companies run Oracle applications. Together, IBM and Oracle can help you build safety and compliance systems directly into your manufacturing processes. Synchronize demand and supply data. And bring the right mix of profitable products to market as quickly as possible.

In this increasingly polarized marketplace, consumer products solutions from IBM and Oracle can help you focus on four major imperatives.

• Deliver insight-driven innovation faster—exploit new data sources and develop more granular insights about segment and store-level consumer demand.
• Sell more through superior service—enhance your product strengths and gain preferred supplier status by delivering account-specific value.
• Build "fit-for-purpose" supply chains—to increase responsiveness to changing consumer tastes and buying patterns (sense and respond) or to deliver greater efficiency and value for commodity products (mass value).
• Focus your organization on differentiators, then follow through—addressing those components of your business that ground envisioned change in reality.