Customer relationship management solutions


Personalize offerings for your customers
Do you really know your customers? How do they like to interact with you? How well is your online channel performing? Can you anticipate their changing needs? Are they advocates for your brand or will they easily move to your competitor? By learning more about their lifetime behaviors, you can develop stronger relationships and increase loyalty. IBM offers strategic customer relationship management (CRM) solutions tailored to specific industry processes that can promote growth and profitability by providing a compelling, consistent customer experience across channels.

IBM CRM solutions enable a better understanding of customer sets and expectations to improve interactions with your employees and online systems. We offer:

Our CRM solutions are based on customer-focused strategies, incorporate all necessary departments, and are built on a scalable architecture that can start small but adjust to growing volumes of data. We have technology integration and project management expertise to help ensure a successful, consistent implementation across your business processes. Let IBM help you turn customers into advocates, while driving profitability and growth across your organization.

CRM solutions

Branch convergence from IBM and Avaya

The inability to reach the right expert at the right time. Inefficient use of customer representatives. Inconsistent customer experiences. See how IBM and Avaya can help eliminate these frustrations through the creation of an enhanced branch communications network.

Customer relationship management from IBM and SAP

Sustaining customer relationships and identifying new markets is integral to your success. How can you control costs and inspire customer loyalty? IBM and SAP can provide the applications, best practices and industry expertise you need to provide personalized service, access to information and integration across channels.

Electronics sales and service from IBM and SAP

Your electronics business must acquire and retain customers in a competitive market. But loyalty is in short supply. IBM and SAP can help you compete with customer-focused strategies, processes and tools designed to help increase loyalty, revenue and profit.

IBM and Oracle's Siebel solutions

The IBM and Oracle alliance unites the recognized market leader in CRM with the largest Oracle integrator and implementer worldwide. Together, we offer companies new opportunities to do CRM right.

We're here to help

Questions? Contact an IBM alliance solutions specialist.

Case studies

CRM for Midmarket

We can integrate CRM solutions that are specially designed and priced for your midsize business.


Consulting services