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IBM Social Business Analytics Solutions
IBM Social Business Analytics Solutions make it easy to quickly analyze unstructured information gathered through social media. Taking action based on that new data, your teams can collaborate to improve sales, marketing, customer service, HR, finance and product development.
Social analytics can help your business:
- Understand your customers—and employees—better than the competition.
- Take the guesswork out of decision making.
- Collaborate to share insights and solve real business problems.
- Capture customer sentiment and behavior to convert leads to effective messaging, campaigns and new sales.
Social Analytics Products
IBM Social Media Analytics solution lets you analyze large volumes of content available on public websites, enabling your organization to be more agile and responsive to customer opinions expressed on social media.
Social Media Analytics, which connects seamlessly to other IBM business analytics solutions, allows you to:
- gain deep understanding of customer needs so you can target new offers and products.
- transform customer relationships by capturing and analyzing customer sentiment.
- enhance customer experience and ensure a consistent brand experience across all sales channels.
Create a new world of possible with IBM Connections, the marketing-leading, integrated, secure social software platform.
IBM Connections is an integrated and secure platform that helps people engage with networks of experts in the context of critical business processes in order to anticipate and respond to emerging opportunities.
- Enhance your brand with every experience across your entire customer journey.
- Provide powerful social analytics and metrics to foster vital networks and communities.
- Unlock creativity across any mobile device, including tablets.
With IBM SPSS Modeler, you can identify relationships in structured and unstructured data to predict the outcome of future events and interactions.
As a data mining workbench that helps you build predictive models quickly and without programming, IBM SPSS Modeler allows you to make smarter decisions, solve problems and improve outcomes.
- Develop a deeper understanding of customer attitudes, opinions and preferences.
- Leverage all types of data to uncover customer sentiment.
- Uncover hidden patterns and associations and use them to predict customer behavior.
Become a top-performing, analytics-driven organization with Cognos 10 business intelligence.
Cognos 10 is designed to provide everyone in your organization with tools to:
- Make smarter, data-driven decisions and manage performance for optimized business results.
- Combine financial and operational data into a single, seamless resource.
- Access timely reports in any chosen environment.
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Get a feel for our various products and social solutions with our trials and demos.
Get social with us
- Twitter Social business discussions, links and alerts
- Facebook Events, conversations and new connections
- YouTube Watch what our products can do
- LinkedIn Join professionals discussing social business
- Pinterest Images and infographics on social trends
- Social Business Insights Blog Read and discuss articles from social business leaders
- Social Business User Group Find a social business user group near you