A SmarterPlanet

Social Business

From liking to leading.

Optimize workforce performance

Deploy data-driven methodologies that allow you to track performance, discover behavioral trends, cultivate new skills and empower leaders.

Maintain stronger teams

Use social analytics and comparative benchmarks to reinvent how you recruit, motivate and retain talent that fits your organization and culture.

Personalize employee motivation

Deploy processes that help you understand the unique capabilities and personalities of your employees, improving morale and loyalty.

Drive smarter commerce

Data management and analytics applications can turn knowledge and feedback from large-scale communities into business value.

Understand the impact of a smarter workforce

IBM Research explains how social analytics can be used to accelerate business.

Watch the video

Learn more about the benefits of social analytics in this IBM solution brief.

Download the report

Create socially inspired and personalized recommendations for your customers.

Watch the video

Discover how workforce analytics lead to smarter decisions and increased productivity.

Download the paper

Watch conversations on industry issues

Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74 kb)

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115 kb)

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions

Transcript (86 kb)

Andy McAfee
Principal Research Scientist, MIT Center for Digital Business

Transcript (114 kb)

Ray Wang
Principal Analyst and CEO, Constellation Research

Transcript (118 kb)

Irene Greif
Director, IBM Research Center for Social Business

Transcript (129 kb)

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Transcript (81 kb)

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Transcript (148 kb)

Get social with us

Follow us and be the first to know about social business products, news and events. Our community of thought-leaders share the best ways to add social value to your business.

Learn how social analytics can be used to improve
product development, marketing and sales.

Social business in numbers