I want to
understand what motivates customers,
deliver personally relevant experiences and
measure the value of each engagement across channels.
Know what's behind a customer's decision to buy.
See how Sky Italia uses real-time marketing to deliver the right message to each customer segment.
Provide customers with a more engaging digital experience.
See how Omron integrated its outreach efforts with IBM Digital Customer Experience software.
Use predictive analytics to understand your customers.
See how ING uses analytics and Smarter Commerce solutions to understand its customers and clients.