IBM Social Business

Learn what sets us apart and how...

Industry–leading services and technologies give organizations a new approach to engagement and a better strategy for growth.


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IBM’s point of view on social business

Social business is more than a trendy phrase. It's about taking real steps to put people at the center of your business. With lessons learned over more than 20,000 engagements, IBM has a unique perspective on what social business means now and in the future.

If you’re not sure where to begin, IBM has identified six distinct approaches to social business transformation.

The IBM outlook on Social Business

A System for Sharing

A System for Sharing

How IBM is empowering people to drive innovation.

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Insights from the C-Sutie

Insights from the C–Suite

How private and public sector leaders think about the digital era.

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See what our solutions can do


See why IDC forecasts dramatic growth for social business

Learn what will drive growth in enterprise social networks over the next five years.

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Learn how Millennials are reshaping B2B marketing

Read how Millennial purchasing preferences shape B2B decisions in IBM's Business Value report.

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A Toolkit for Developers

A toolkit for developers

Develop integrated applications for IBM SmartCloud using the IBM Social Business Toolkit.

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Solutions from the Cloud Marketplace

Social solutions in the Cloud Marketplace

Choose from hundreds of IBM and Business Partner services across the cloud spectrum.

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Contact IBM Social Business

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