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The IBM POV
IBM’s point of view on social business
Social business is more than a trendy phrase. It's about taking real steps to put people at the center of your business. With lessons learned over more than 20,000 engagements, IBM has a unique perspective on what social business means now and in the future.
If you’re not sure where to begin, IBM has identified six distinct approaches to social business transformation.
See what our solutions can do
See why IDC forecasts dramatic growth for social business
Learn what will drive growth in enterprise social networks over the next five years.Learn More
Learn how Millennials are reshaping B2B marketing
Read how Millennial purchasing preferences shape B2B decisions in IBM's Business Value report.Learn More
A toolkit for developers
Develop integrated applications for IBM SmartCloud using the IBM Social Business Toolkit.Learn More
Social solutions in the Cloud Marketplace
Choose from hundreds of IBM and Business Partner services across the cloud spectrum.Learn More