A Smarter Planet

Social Business

From liking to leading.

Create exceptional customer experiences

Understand the individual in your market

Anticipate customer preferences and create advocates within your social networks.

Deliver exceptional service

Delight users on any channel or device with integrated applications and content.

Engage individuals and communities

Analyze feedback, generate actionable insights and build customer loyalty.

Find the right information and experts

Target the resources you need to address issues as they emerge.

See how exceptional customer experiences transform businesses

Read a study on the economic impact of exceptional web experiences.

Download the brochure

See how Amadori improved their online marketing and social media presence with product-based mini-sites.

Download the case study

Learn why IBM is a leader in creating multichannel web experiences.

Read the Gartner report

See how an integrated content platform increased Cars.com web traffic and sales.

Watch the video

Watch conversations on industry issues

Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74 kb)

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115 kb)

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions

Transcript (86 kb)

Andy McAfee
Principal Research Scientist, MIT Center for Digital Business

Transcript (114 kb)

Ray Wang
Principal Analyst and CEO, Constellation Research

Transcript (118 kb)

Irene Greif
Director, IBM Research Center for Social Business

Transcript (129 kb)

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Transcript (81 kb)

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Transcript (148 kb)

Get social with us

Follow us and be the first to know about social business products, news and events. Our community of thought-leaders share the best ways to add social value to your business.

Watch a demo of the IBM Customer Experience Suite

Social business in numbers

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