Social Business

From liking to leading.

Get social. Do business.

Social business technologies help people connect, communicate and share information. Becoming a leader in your marketplace means using social solutions to transform how business gets done—driving cost savings, increasing revenue and cultivating competitive advantages.

Learn why empowered employees and engaged customers are the foundation for becoming a successful social business.

Watch conversations with industry innovators  

Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74KB)

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115KB)

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions


Andy McAfee
Principal Research Scientist, MIT Centre for Digital Business

Transcript (114KB)

Ray Wang
Principal Analyst and CEO, Constellation Research

Transcript (118KB)

Irene Greif
Director, IBM Research Center for Social Business

Transcript (129KB)

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Transcript (81KB)

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Transcript (148KB)

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Interactive introduction to social business

Launch the interactive introduction to social business