Birth of a Trend: Cycle Chic
IBM Social Sentiment Index
Cycle Chic is a burgeoning fashion/transportation movement dedicated to cycling in stylish street clothes, often atop classic bicycles. The mostly urban phenomenon has spread around the world to many cities – largely via social media. The following map illustrates how discussion of Cycle Chic has propagated online year by year. The infographic was created using advanced analytics and natural language processing technologies to analyze large volumes of social media data, including Twitter, blogs and message boards.
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