A Cycle Chic Manifesto, published online, urges "Style over speed." According to the Manifesto, adherents must
"contribute visually to a more aesthetically pleasing urban landscape" and "refrain from wearing and owning any
form of 'cycle wear'". The online discussion of Cycle Chic spreads to Stockholm, Portland (Oregon)
and Los Angeles. Online chatter increases 228% over 2007.