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Digital media workflow and asset management

The challenge

Get control over your assets

To improve your competitiveness in the rapidly changing media industry, you must reduce content acquisition and distribution costs, improve asset management and more quickly introduce new products and services while delivering content across multiple channels and new devices. New asset types, new devices, splintering customer segments and new competitors have all had a hand in eliminating business as usual. To compete, media companies must get smarter. They must find efficiencies in their processes, become more innovative with content delivery and create a flexible infrastructure that can accommodate rapid change.

 


The solution

Bring sanity to your asset management

The digital media workflow and asset management solution from IBM is designed to integrate multiple asset management tools, repositories and workflows into a single streamlined, automated digital workflow.

This solution is designed to help you significantly reduce costs and complexity by extending your content acquisition management and distribution processes across multiple environments. Using advance analytics enables you to apply near-real-time knowledge of consumer preferences to deliver more relevant and valuable content in desired formats. The inclusion of business intelligence tools to improve insights, resource use and capacity management can provide you with the flexibility to revamp business processes and take advantage of new business opportunities.

 


The benefits

Asset management for the 21st century

The digital media workflow and asset management solution can provide the flexible business infrastructure required to help you significantly reduce content acquisition and distribution costs, improve asset management and more quickly introduce new products and services. By creating a single streamlined, automated digital workflow the solution can help:

 


The specifics

Say goodbye to complex asset management

Built on standardized IT-based components and the IBM enterprise-class middleware stack, this solution provides highly automated management functions designed to more effectively deliver content services and gain resiliency through self-healing, autonomic applications. It gives you the flexibility to choose best-of-breed industry solutions and seamlessly incorporate them into established workflows.

IBM is uniquely qualified and positioned to use open standards-based platforms, world-class, enterprise-level middleware and components from industry-leading technology vendors. Skilled IBM professionals use their extensive experience and proven software from IBM to provide an industry-relevant, configurable solution that meets your rapidly changing business needs.